OUR
ENVIRONMENT
ACCORDING TO THE
WORLD HEALTH ORGANIZATION (WHO),
OVER 35% OF MEXICANS
ARE SEDENTARY, THIS
PHYSICAL INACTIVITY,
ADDED ON TO THE
UNHEALTHY EATING
HABITS AND OTHER
FACTORS, PLACES US IN
THE TOP POSITION IN THE
WORLD IN OVERWEIGHT
AND OBESITY
According to IHRSA (International Health, Racquet & Sportsclub Association), the fitness market penetration in Mexico, measured as the percentage of the population signed up at a club (including wellness clubs, sports centers and studios), is 3.2%, which represents a high growth potential in the country. The health indicators also point out growth opportunities in Mexico.
According to the World Health Organization (WHO), over 35% of Mexicans are sedentary. This physical inactivity, added on to the unhealthy eating habits and other factors, places us in the top position in the world in overweight and obesity, aside from the growth levels in the population that lives with diabetes as a consequence of the aforementioned physical inactivity and bad nutritional practices. These numbers show the privileged position Sports World has to attack the physical activity needs and wellness goals of Mexico's population.
In line with the aforementioned opportunities and continuing with our expansion plan, during 2016, there were four club openings. The first one to open its doors was SW Merida during the month of February; it has had a very positive occupation increment curve. The second one, in the city of Guadalajara, started its operations in May. Two more clubs, also in the city of Guadalajara, started their operations in October.
Merida and Guadalajara are important cities in Sports World's expansion. The first one is characterized for being one of the cities with most development potential in the country, with a growing demand for fitness services and a limited offer of family sports clubs and other wellness services. Guadalajara is one of the largest cities in the country and it has one of the highest purchase powers, where there is also a high demand for sports services and services oriented towards improving people's wellbeing.
With these openings, Sports World continues to consolidate its presence in the country, reaching a total of 49 clubs in operation in 13 states, with its biggest focus on Mexico City and its metropolitan area, where 35 of the clubs are located. This speaks about the still existing potential for growth in the country, which is why we will continue our expansion with a bigger focus on the rest of the country, without losing our focus in the areas that bring opportunities in the capital city and its metropolitan area.
Presence
49
Clubs
* HAS AN AGREEMENT FOR SHARED OPERATION AND DOES NOT OPERATE UNDER THE BRAND SPORTS WORLD