NEW
SPORTS
PROGRAMS
ONE OF THE KEYS
FOR THE RETENTION
AND SATISFACTION
OF OUR CLIENTS
IS INNOVATION:
THIS IS WHY OUR
SPORTS OFFER IS IN CONSTANT EVOLUTION.
Besides having basic areas like weights, cardio and a swimming pool, our facilities, among other things, have flexible rooms that allow us to easily adapt to new trends with a very low investment.
This year, we launched different programs and activities that complement and diversify our sports offer, among which we can mention:
• Zona Intenz©: a specialized area that has all the necessary equipment to carry out a high intensity functional training.
• Absolution©: functional training program imparted as a circuit method, oriented towards the esthetics of the mid-area of the body.
• Physical Move©: neuromuscular impact training that facilitates the mind-body reconnection. It is designed specifically to correct movement and posture aspects and reconnect the muscle chains.
• Indbike©: a unique spinning concept with dynamic and challenging training routines that are coupled with visual content on screens and special settings through illumination and sounds that match the routine executed. This program goes hand in hand with our technological developments since, through a mobile app, our clients can reserve their spot in the classes imparted by our instructors, as well as take the class virtually during whatever schedule they choose, which allows us to generate a complete experience without the need for instructors during off-peak hours, making classes available for our clients in new hours without increasing the cost structure significantly.
• SafeSplash©: in accordance with our focus on promoting a family environment in our clubs, we signed an agreement with SafeSplash Swim School, the leading swim school franchise in the US. The SafeSplash program employs a premium swimming teaching method, focused on providing a unique and professional experience through the creation of an atmosphere of trust. This program takes into account the personality, skill level and maturity of each child and young person, enhancing their development and results, besides delivering periodic reports of their evolution to their parents.
CHANGE OF IMAGE
NEW DIFFERENTIATING
AND AVANT-GARDE IMAGE
THAT GOES
WITH OUR VALUE
PROPOSITION FOCUSED
ON WELLNESS.
During the last months of the year we worked on preparing the launch of our new image, which, along with a strong advertising campaign in several media, is focused on keeping our position as a family club and increasing our presence and recognition among new generations, conveying a differentiating and avant-garde image that goes with our value proposal focused on wellness.
It is worth mentioning that during 2016 we started improving the interface of our free access mobile app for our clients. The goal is to make their activities easier to carry out and improve their experience, encouraging a lifestyle focused on wellness. Each client has a profile where a record of their trainings and evolution is kept, besides having information on nutrition and training routines.
To complement this app, we are currently developing new content that will allow virtual trainings of our different activities, giving clients the facility to practice such activities not only inside our clubs but also outside, through live broadcasted classes. The launch will happen during the first half of 2017.