Rebeca is an executive with 25 years of experience in talent and culture management and development, boasting a solid track record at leading companies such as Sodexo Mexico, AAACESA Almacenes Fiscalizados, Grupo Martí, Smart Fit Mexico, and Grupo Sports World. She specializes in organizational culture, the employee lifecycle, and developing customer-centric strategies. Throughout her career, she has established herself as an expert in cultural transformation, leading projects that have redefined work practices and improved the quality of life for thousands of employees and the communities surrounding them in Mexico and various Latin American countries.
Her vision integrates strategy, innovation, and human sensitivity, positioning her as a leader in talent management and organizational well-being.
She holds a degree in Pedagogy with a specialization in Human Resources Management. She has certifications in Cultural Biology (Matricia), Strategic Human Resources Management from ITESM, and DTEX from ISDI Mexico. Furthermore, she maintains a professional approach centered on people, their purpose, and how to create conditions for their transformation into their best selves. Today, from the perspective of wellness, but always with the same objective.